Amazon A+ Content Images: Specs, Sizes, and Best Practices

The main image on a listing has strict rules: pure white background, no text, no props, product fills 85 percent of the frame. A+ Content is the opposite. Every module is designed to accept styled photography, text overlays, comparison tables, and branded backgrounds.

A+ sits below the fold on the product detail page. It is the section that does the persuasion after the main image has done the discovery. Sellers who invest in A+ content typically see a measurable conversion lift, though the exact number depends on category and existing baseline.

The most common A+ image mistake is treating it like a main image: a clean product cutout on white. That works, but it wastes the module. A+ modules are designed to show the product in context, next to competitors, or with feature callouts.

Image sizes vary by module. The most common modules are: Standard Image with Text Overlay (970 by 600 pixels or 300 by 300), Standard Four Image and Text (300 by 300 each), Standard Company Logo (600 by 180), and Standard Comparison Chart (150 by 300 per column).

All A+ images must be under 2MB, in JPEG or PNG format, at minimum 72 DPI. Higher resolution is accepted, but Amazon downsamples to the module size anyway, so there is no benefit to uploading at 4000 pixels.

Most A+ images should be designed at the exact module dimensions. Uploading a 3000 by 3000 image to a 300 by 300 slot produces a compressed result that looks worse than a properly-sized upload.

Rejections cluster around four issues. First, text that is too small to read: A+ text overlays must be legible at the module size on a phone. Anything under twelve pixels is a coin flip.

Second, low-contrast text on busy backgrounds. If the overlay text and the background image share a value range, it fails the automated legibility check. A semi-transparent dark layer behind the text solves this.

Third, claims that need substantiation. "Clinically proven," "number one," and comparative claims trigger manual review and often rejection unless they are backed by documentation Amazon requests.

Fourth, watermarks or competitor logos. A+ Content cannot include either. This is enforced more strictly than on main images.

The best-performing A+ images follow a pattern: a strong hero image on top, three or four feature callouts in the middle, and a comparison chart or testimonial at the bottom.

For the hero, use a lifestyle shot with the product visible and in use. A clean product cutout over a branded gradient is also acceptable but reads as less premium. For the feature callouts, small clean product cutouts with short text labels perform well.

For comparison charts, the pattern that works is: your product on the left, two or three competitors on the right, and row-by-row feature checkmarks. Keep the competitor images small and neutral — do not use their logos.

Shoot or collect lifestyle and hero images. These do not need the clean background treatment that main images require. A photo of the product on a kitchen counter works.

For feature callouts and comparison rows, use background-removed cutouts. The tool handles this in about twenty seconds per image. Set output to transparent PNG, composite over a soft brand colour or white in the design tool.

Assemble in Figma, Canva, or Illustrator at the module dimensions. Upload through Seller Central, submit for review. Approval typically takes 24 to 72 hours.

Submitting a module with the wrong aspect ratio. Amazon does not auto-crop. A square image in a 16:9 slot gets stretched.

Using the same image across multiple modules. Amazon flags this as a duplicate-content issue. Each module needs a visually distinct image.

Overlaying text with non-standard fonts. Amazon accepts most fonts but occasionally rejects unusual display faces. Stick to common sans-serifs (Inter, Roboto, Open Sans).

Linking to an external site anywhere in the module. Even a URL in the image text is grounds for rejection.